Residents of Cambridgeshire can now order a Mooncup – an eco-friendly reusable period product – for just £5 instead of the usual price of £23.50.

The initiative partnering with Mooncup is funded by the Cambridgeshire and Peterborough waste partnership (RECAP), made up of all Cambridgeshire councils.

Disposable menstrual products contribute significantly to landfill waste, with the UK

producing 200,000 tonnes annually. By subsidising reusable menstrual cups, RECAP aims to tackle this environmental challenge by enabling more residents to adopt sustainable habits.

Bryony Rothwell, Waste Partnership Manager at RECAP, said: “This programme reflects our commitment to waste reduction. By providing such incentives, we’re hoping to enable our residents to make sustainable, cost-effective choices.”

Emily Smith, Head of B2B, UK & International at Mooncup said: "We are over the moon to have joined ranks with both Cambridgeshire County Council and RECAP. By providing reusable menstrual cups, we're not only just improving accessibility to sustainable health-led products, but we're also helping to ensure that no one is held back by their period.”

With this initiative RECAP aims to support around 1,300 residents to switch to reusable period products. This will prevent the disposal of about 264 single-use menstrual items annually per person, or about 343,200 items in total per year.

Cambridgeshire residents can order their Mooncup online via https://www.cambridge.gov.uk/zero-waste-nappies-wipes-and-periods